What is Sustainability? Why is it Important? [Definition, 3 Pillars]

Introduction: What is Sustainability?

Alright, let’s talk about what is sustainability. In a broad sense, sustainability refers to the prudent and responsible use of the earth’s resources. This careful use ensures that our planet, society, and economy function well over a long period.

As a Reclimatize Warrior, you must understand sustainability to adopt sustainable practices in your life and contribute to a brighter tomorrow.

The most common definition for sustainability is given by the United Nations (UN) World Commission on Environment and Development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

This definition inherently means that the earth’s resources should be used judiciously so that they can be used for a long time.

If you want to learn about sustainability in just a minute, you should watch this video.

Now let’s understand this with an example. Suppose you have a big jar of your favourite cookies. Now, you love these cookies so much that you want them to last a long time. So, instead of eating them all at once, you decide to eat just a few each day. By doing this, you make sure the cookies last for many days to come.

A similar approach needs to be taken for sustainability. Sustainability presumes that the earth’s resources are finite. These resources should be used conservatively and wisely so they can be used for a long time.

Sustainability lays down ways to protect the earth by limiting the impact of climate change and creating a better world through just social development.

Sustainability has gained prominence in the face of growing climate impact and resource depletion. It helps to cover our present needs while preserving resources for future generations.

Where and when did Sustainability begin?

Sustainability as a concept has existed for centuries. Sustainable practices have been adopted by civilizations across the earth for ages.

For example, the Ajanta Caves in India dating to the 5-6 century AD have caves with sun windows. These windows allow the prayer halls in the caves to be naturally lit up.

Ajanta Caves in India, Source: Photo by Siddhesh Mangela on Unsplash

The caves also have low ceilings, which allow the hot air from prayer halls to rise and move to the surrounding cells, which hold cool water. The hot air is then naturally cooled, cooling the entire cave. It was such a remarkable feat of environment-friendly construction during those periods.

The current concept of sustainability, however, first appeared in 1987 in the Report of the World Commission on Environment and Development: Our Common Future also called the Bruntland Report. The report published by the United Nations (UN) highlighted the impact of development including common concerns and challenges that the world faces. It also provided solutions through common endeavours such as security, development, environment, etc to create a shared future.

The UN has now defined the 17 Sustainable Development Goals (SDGs). The goals that are a part of the 2030 Agenda for Sustainable Development provide a shared blueprint for peace and prosperity for the earth and its residents for the present and the future. It was adopted by all United Nations Member States in 2015.

Why is Sustainability Important?

Sustainability is important because it addresses the pressing short-term and long-term challenges facing our planet today. Without following a systems approach and adopting sustainable practices, there might be no tomorrow to look forward to.

Practicing sustainability is essential because it would help us to preserve the delicate balance of our ecosystems, and ensure the health and well-being of all living beings. It helps protect the earth’s biodiversity, maintain clean air and water, and preserve natural resources for future generations.

If we continue to follow unsustainable practices that harm the environment, then it could have adverse effects. We could run out of unreplenishable fossil fuels, the environment could be significantly damaged and even some animal species might go extinct.

Moreover, sustainability is key to combating climate change, one of the most pressing issues currently. Reducing carbon emissions, transitioning to renewable energy sources, and adopting eco-friendly practices can help us mitigate the impacts of climate change and create a more resilient planet.

Sustainability is also important for human development as it promotes healthier communities, improves quality of life, and fosters economic growth through green innovation and job creation. In a nutshell, sustainability is important because it will help secure a better future for ourselves and our children.

How Sustainability Works?

Sustainability works with the principle that we must act on an urgent basis before the earth is impaired beyond repair. It emphasizes the need to adopt practices and policies that meet the needs of the present without compromising the ability of future generations to meet their needs.

Simply stated, it is about finding the delicate balance between environmental, social, and economic considerations that would allow us to create a harmonious future.

Sustainable practices include measures such as using renewable energy sources, reducing waste and pollution, conserving natural resources, promoting fair labour practices, and investing in green technologies.

Sustainability also requires collaboration and cooperation across various sectors of society, including Governments, businesses, communities, and individuals. We as stakeholders must work towards common goals to create a more sustainable world where future generations can thrive.

3 Pillars of Sustainability

To ensure a sustainable and just future, there are three aspects that we need to take care of. These are the environment, society, and the economy (also called planet, people, and profits). These three pillars, also called the three dimensions of sustainability are interconnected and need to go hand in hand.

They must be balanced to achieve long-term environmental, social, and economic well-being for the earth. Now let us talk about each of them.

1. Environmental Sustainability: This is the first and the most important pillar. Without the environment, nothing will exist. This pillar focuses on preserving and protecting the natural environment and its resources. It involves practices such as reduction of air pollution, conservation of biodiversity, and promoting sustainable use of land, water, and air.
   
   Due importance must be given to environmental conservation before it is too late. Environmental sustainability aims to ensure this by building an ecosystem that remains healthy, and resilient and supports the needs of both present and future generations.
   
   
2. Social Sustainability: This is the second pillar and talks about the human dimension. Social sustainability is about creating inclusive and equitable societies where everyone has access to basic needs such as healthcare, education, and housing.
   
   The development of our societies can only happen when human beings are taken care of. Social sustainability takes steps in this direction such as promoting social justice, diversity, and human rights. It emphasizes the well-being of communities, fostering healthy relationships, and empowering marginalized groups to participate in decision-making processes.
   
   
3. Economic Sustainability: This is the third pillar and focuses on building a strong and stable economy. This involves measures such as promoting responsible consumption and production patterns, investing in renewable energy and green technologies, and ensuring fair and ethical business practices.
   
   The final aim of economic sustainability is to create prosperity, job opportunities, and financial stability while minimizing negative impacts on the environment and society.
   
   The three pillars are interconnected and interdependent, meaning that progress in one area often influences and supports progress in the other two. Urban professionals like us need to adopt all the 3 pillars of sustainability to see holistic progress.
   
   Figure 1. The three pillars of Sustainability

Source: Reclimatize Research

Sustainability aims to balance the three pillars to create a harmonious and thriving world for the present and future generations.

United Nations Sustainable Development Goals

The 17 UN SDGs are a part of the 2030 Agenda for Sustainable Development adopted by all UN Member States in 2015. It provides a shared blueprint for peace and prosperity for the earth and its residents for the present and the future.

The 17 SDGs are:

1. No Poverty
2. Zero hunger
3. Good health and well-being
4. Quality education
5. Gender equality
6. Clean water and sanitation
7. Affordable and clean energy
8. Decent work and economic growth
9. Industry, innovation, and infrastructure
10. Reduced inequalities
11. Sustainable cities and communities
12. Responsible consumption and production
13. Climate action
14. Life below water
15. Life on land
16. Peace, justice, and strong institutions
17. Partnerships for the goals

You can see the following video to get an idea about the 17 SDGs.

The Division for Sustainable Development Goals (DSDG) in the UN provides support and capacity-building for the SDGs and related thematic issues. These SDGs call for global partnership and are an urgent call for action by all countries.

How can Sustainability be measured?

Sustainability can be measured through various methods and indicators that assess all three dimensions, namely environmental, social, and economic aspects together. These three key principles called the Triple Bottom Line do not provide a measurement system but can be used to assess sustainability metrics.

One widely used framework for measuring sustainability is the IPAT equation, which helps to understand the impact of human activities on the environment:

I=P×A×T

Where I represents environmental impact, P stands for population, A denotes affluence or consumption per person, and T represents technology or the environmental impact per unit of consumption.

This equation shows that environmental impact (I) is the result of the interaction between population size (P), consumption patterns (A), and the technology used (T). By understanding these factors, areas can be identified where sustainability efforts can be focused.

Other than the IPAT equation, sustainability can also be measured using other specific indicators. Environmental indicators such as carbon emissions, water and energy consumption, waste generation, and biodiversity loss can be used. Social indicators may include measures of equity, access to education and healthcare, poverty rates, and community engagement. Economic indicators could involve GDP, income distribution, employment rates, and investments in sustainable practices.

Though no official and universal metrics exist to measure sustainability, organizations are developing industry-specific tools and practices. Tools such as sustainability reports, life cycle assessments, carbon footprints, and sustainability indexes provide ways to quantify and assess our progress toward sustainability goals.

These measurements help organizations, governments, and individuals track their environmental, social, and economic impacts over time, identify areas for improvement, and make informed decisions.

Corporate Sustainability

With increasing responsibility on companies to balance long-term benefits with immediate returns, corporate sustainability has emerged as an important part of corporate ethics.

In response to the growing pressure caused by public concerns, companies worldwide are increasingly taking concrete steps to integrate environmental, social, and economic considerations into their business. Consider some examples below:

1. Renewable Energy Transition: Many companies are committing to using only renewable energy to power their operations. For instance, Google matched 100% of its global annual electricity consumption with purchases of renewable energy six years in a row till 2022. Google Data Centers aim to run on 24/7 carbon-free energy (CFE) on every grid where they operate by 2030.
   
   
2. Waste Reduction and Recycling: Companies are implementing initiatives to reduce waste and promote recycling. For example, Unilever has committed to making all its plastic packaging recyclable, reusable, or compostable by 2025. Procter & Gamble has launched the “Ambition 2030” initiative, aiming to reduce its use of virgin plastic by 50% and ensure that 100% of its packaging is recyclable or reusable.
   
   
3. Carbon Neutrality: Many companies are setting ambitious goals to achieve carbon neutrality. For example, Microsoft has pledged to be carbon-negative by 2030. Apple has announced plans to become carbon neutral across its entire supply chain and product lifecycle by 2030.
   
   
4. Social Responsibility and Community Engagement: Companies are also focusing on social responsibility and community engagement. Starbucks, for example, has implemented programs to support coffee farmers, promote ethical sourcing, and enhance diversity and inclusion within its workforce. Ben & Jerry’s, a subsidiary of Unilever, is known for its commitment to social justice issues and support for local communities.
   
   
5. Sustainable Supply Chains: Companies are working to ensure that their supply chains are sustainable and ethical. Nike has launched the “Move to Zero” initiative, aiming to achieve zero carbon and zero waste across its supply chain.
   
   
6. Employee Well-being and Diversity: Companies are increasingly prioritizing the well-being of their employees and promoting diversity and inclusion. Salesforce, for example, offers employees paid time off to volunteer, supports LGBTQ+ rights, and has achieved gender pay equity. Adobe has implemented various wellness programs for its employees and has committed to increasing diversity in its workforce.

These highlight the significant efforts being put in by corporations toward the adoption of sustainable practices in their business operations.

Challenges Surrounding Business Sustainability

There are, however, certain challenges with the adoption of corporate sustainability. One major challenge faced is greenwashing. This is the practice of providing incorrect information to create a positive image for the company without making substantial changes in actual sustainable practices.

This can make a business seem more environmentally friendly than it is. This can include using misleading labels, false advertising, or exaggerating environmental efforts to attract environmentally conscious consumers. Greenwashing can mislead consumers and can even backfire at a later stage.

Businesses may also engage in cost-cutting measures such as offshoring, where a business might shift its business operations to countries with less strict regulations and cheap labour. This can make it difficult to assess the impact of the business on society and the environment.

Many eminent personalities have also expressed their reservations about corporate sustainability. For instance, the Securities and Exchange Commission (SEC) Commissioner Hester M Peirce has shared her concerns about corporate sustainability.

Eiji Hirano, ex-Chairman of the Board of Governors of Japan’s Government Pension Investment Fund has warned of the Environmental, Social, and Governance (ESG) bubble. Companies must increasingly make conscious efforts towards sustainability to contribute to a healthier society and environment.

Benefits of Sustainability

Sustainability can be beneficial not only for the environment and society but can have a positive impact on the economy and business as well. Sustainability helps protect the environment, ensuring clean air, water, and ecosystems while promoting social equity by creating healthier and more livable communities.

Not only this, businesses adopting more sustainable practices can save money and improve their long-term viability. For instance, companies working out of more efficient green buildings can save on utility bills by using less electricity for lighting their office. They can also improve their public image in the process.

Sustainability also drives the economy by creating green jobs and boosting economic growth through investments in renewable energy and sustainable practices.

What is Sustainability?: (Frequently Asked Questions)

1. What are examples of sustainable practices?

There are several sustainable practices that individuals, businesses, and communities can adopt to promote environmental, social, and economic well-being. As Reclimatize Warriors, we must consider adopting these practices to do our bit for Mother Earth. These practices are:

1. Energy Efficiency: Using energy-efficient appliances, LED lighting, and smart thermostats to reduce energy consumption and lower carbon emissions can help save both the environment and electricity bills. For example, replacing traditional incandescent bulbs with LEDs can help reduce energy consumption by up to 90%. LEDs also last up to 25 times longer.
2. Renewable Energy: Installing solar panels, wind turbines, or geothermal systems to generate clean, renewable energy. You can install solar energy in your home and reap numerous benefits from it.
3. Waste Reduction: By adopting sustainable practices such as implementing recycling programs, composting organic waste, and reducing single-use plastics and packaging, companies can not only save the environment but also improve their bottom line.
4. Water Conservation: Installing low-flow fixtures, harvesting rainwater, and landscaping with native, drought-resistant plants can help save scarce resources like water for future generations.
5. Sustainable Transportation: Using public transit, biking, walking, or driving electric vehicles to reduce carbon emissions from transportation and limit climate change.
6. Green Building Practices: Constructing or renovating buildings with energy-efficient materials, proper insulation, and passive heating and cooling techniques can help companies limit their electricity bill while creating a positive brand image for themselves.
7. Sustainable Agriculture: Practicing organic farming, crop rotation, and permaculture to reduce chemical inputs and promote soil health can help create practices that are in sync with the environment.
8. Promoting Biodiversity: Protecting natural habitats, planting native species, and creating wildlife corridors to preserve biodiversity can protect precious flora and fauna.
9. Community Engagement: Participating in local clean-up events, volunteering for environmental organizations, and advocating for sustainable policies can help create more conscious and sustainable societies.

These are a few examples of sustainable practices that urban professionals like us can practice to contribute to a healthier planet, and stronger communities, and create a more sustainable future.

2. How can you incorporate sustainability into your everyday life?

As a Reclimatize Warrior, you can easily incorporate sustainability into everyday life and create a significant impact. You can start by reducing energy consumption at home, such as turning off lights when not in use, unplugging electronics, and using energy-efficient appliances.

To reduce personal consumption you can opt for reusable items like water bottles, shopping bags, and containers to minimize waste. Choose sustainable transportation options like walking, biking, or using public transit whenever possible.

To develop more inclusive communities support local farmers and businesses, buy products with minimal packaging, and recycle or compost waste properly. Adopting these simple practices and being mindful of how you live can help you do your part and make a positive contribution to the planet and society.

3. How can sustainability impact our health and well-being?

Sustainability has a direct impact on our health and well-being. For instance, by reducing air and water pollution, sustainability helps to improve air quality, leading to fewer respiratory problems and allergies.

Adopting sustainable practices can improve access to clean water and nutritious food contributing to better physical health. Sustainable transportation options encourage walking and biking, leading to increased physical activity and improved fitness levels.

Sustainability can also improve our mental health. For example, green spaces and natural environments promote mental well-being, reducing stress and improving overall quality of life. Adopting sustainable practices can help create healthier communities and individuals.

4. How can businesses benefit from adopting sustainable practices?

Businesses can benefit greatly from adopting sustainable practices. Firstly, they can reduce operational costs through energy and resource efficiency measures, saving money on utilities and waste disposal.

Sustainable practices can also help them enhance their brand reputation and customer loyalty, as consumers increasingly prefer environmentally conscious businesses. By attracting eco-conscious consumers and investors, businesses can gain a competitive edge in the market.

Additionally, adherence to sustainable practices ensures compliance with regulations and reduces risks associated with environmental and social impacts.

5. Can a business be sustainable and profitable at the same time?

Yes, a business can be both sustainable and profitable at the same time. Sustainability often leads to long-term profitability by reducing operational costs, attracting eco-conscious consumers, and fostering innovation.

Companies that embrace sustainable practices can do both, contribute to a healthier planet and society and also gain a competitive edge, enhance brand reputation, and create value for shareholders. This ultimately creates sustainable profitability for the business.

Summing up

With the rapid impact of climate change being seen and consumers becoming more environmentally conscious, sustainable practices must be increasingly adopted. As a Reclimatize Warrior, it is our duty to take concrete steps in this direction.

By using resources wisely, protecting ecosystems, promoting social equity, and driving economic growth, sustainability can ensure a healthier planet, happier communities, and a prosperous future for all.

Embracing sustainability is essential for safeguarding our environment, improving quality of life, and building a more resilient society for future generations.